Hartford Business Journal: Henkel completes acquisition of Not Your Mother’s hair care brand

Henkel has acquired the “Not Your Mother’s” hair care brand, expanding its consumer products portfolio and U.S. market presence.

(Bloomberg) -- Henkel AG has agreed buy Olaplex Holdings Inc., the hair-care brand that developed a cult following for its shampoos and other treatments, in a $1.4 billion deal. Dusseldorf, ...

Our Henkel Consumer Brands portfolio is an integral part of many consumers’ daily lives. We offer well-known high-quality products for hair care, styling and coloration, laundry detergents, fabric softeners and much more for our consumers and professional hairdressers worldwide.

Company profile Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions in both industrial and consumer businesses through its two business units, thanks to strong brands, innovations and technologies. Founded in 1876, Henkel looks back on 150 years of success.

Henkel, a global leader in adhesives, sealants, and functional coatings, and leading manufacturer of well-known consumer brands, celebrated the expansion of its manufacturing facility in Brandon, South Dakota.

Henkel is the leading solution provider for adhesives, sealants and functional coatings worldwide. Our portfolio focuses on two core categories Laundry & Home Care and Hair. It is a multicategory platform including top brands such as all, Schwarzkopf, Snuggle, Joico and Dial.