All firms are maximizing profits. No firm has incentive to enter or exit, because all firms are earning zero economic profit. Note that economic profits include opportunity costs Thus, zero economic profit includes the value of your next best option -- what would you be earning if you weren't in your current business? Price is such that QS = QD.

Forbes: Maximizing The Value Of Your Business To Ensure A Successful Exit

While many developed economies have succeeded in closing the gender gap in education, few have succeeded in maximizing the returns on this investment.

maximizing Definitions of maximizing adjective making as great as possible synonyms: maximising

to increase to the greatest possible amount: to maximize profits. to make fullest use of: to maximize one's potential. max i mize (mak′ sə mīz′), v.t., -mized, -miz ing. to increase to the greatest possible amount or degree: to look for ways of maximizing profit.

To increase or make as great or large as possible: "the ideal of maximizing opportunity through the equalizing of educational opportunity" (Robert J. Havighurst).

− − ⩾ In other words, the sign of the change in the maximizing x is the same as the sign of the change in p. If replaces in (1), then the sign of the change in x is the opposite of the sign of the change in ⩽ ⩾ p. For minimization rather than maximization the sign of the efect is reversed. Proof : By definition of maximization, we have