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The American Heritage Dictionary of the English Language gives four definitions of role, the first of which is also rôle A character or part played by a performer.

meaning - What is the distinction between “role” and “rôle” [with a ...

vs X also plays a role of (job-function). My opinion is that "plays a role as" indicates a greater impact on the role and the company, whereas "plays a role of" is more "does the job". My old dictionary of English language haven't helped and a google search says the "of"-use is the most common, but is also mostly used differently than what I ...

prepositions - play a role as vs play a role of - English Language ...

What is the difference between job title and job role? For example, from the Google documentation on rich snippets: title — The person's title (for example, Financial Manager) role — The perso...

"Job title" vs. "job role" - English Language & Usage Stack Exchange

If something or someone plays a part or plays a role in a situation, they are involved in it and have an effect on it. They played a part in the life of their community.

prepositions - Plays a role "in" or "at" doing something? - English ...

The OED does, in fact, define "role" as a transitive verb in the fashion you are describing. role v. trans. -- To provide with a role indicator. Cited use: The presence of the connective merely ensures that the first word in the multi-word phrase is roled and stored. Program 1976.